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Customise Premium Fuel
Customise your Premium Fuel High Carb Blend.
PREMIUM FUEL – The perfect custom liquid nutrition blend for those athletes wanting to ‘UP’ their carb game. -
Build Your Custom Formula in Minutes
Take the Formula Finder Quiz and get a personalised plan built for your body, your training, and your goals.
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Not Ready to Go Custom? Start Here
Start with proven Preset formulas designed for endurance, hydration, and recovery, then customise anytime as you dial things in.
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Create Your Own Drink
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Create Your Own Protein
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Ultra High Carb Formulas
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Coach Robb Formulas
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Coach Robb Formulas
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Coach Robb Formulas
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Coach Robb Formulas
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Original Endurance Fuel
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High-Intensity Fuel
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High-Intensity Fuel
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Essential Hydration
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Complete Recovery
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Liquid Fuel Concentrate
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Rest & Night Time Formula
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Instant Protein
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Instant Protein Coffee
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Trail Pack Single Serves
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Custom Blended for Your Sweat
Osmolality impacts how quickly your body can absorb fluids and fuel. INFINIT formulas are carefully designed to match your body’s natural osmolality, promoting faster hydration, easier digestion, and better performance.
Partnered Events
Proudly partnered with and fueling the events you love.
Made to Perform
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Custom Nutrition, Guaranteed to Work
If you're not 100% satisfied, we'll reformulate your blend or refund your order, no questions asked.
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Only the Cleanest, Premium Ingredients
Every INFINIT blend is made with high-quality, all-natural ingredients so you can fuel with confidence.
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Trusted by Athletes, Data Driven
INFINIT formulas are developed by sports dietitians & food technologists using real data, proven research, and decades of experience.
Fuelled by Passion. Backed by Experience.
"I started INFINIT with one simple goal: To make nutrition easy for athletes like you and me. As a triathlete, I was tired of juggling gels, bars, and pills, so we built something better. Real, personalised fuel that works."
– Michael Folan, Founder & CEO
It was simple... No bonk, no cramps.
BEST FORMULA ON THE MARKET! Used the Go Far fuel all throughout my spring cycling racing season and felt energy and drive like never before!
I love the Infinit! I am not having that wearing down feeling I would get with gels and Gatorade. My energy level stays much more even!
Featured Partners
The Long Way Back: From a Broken Back to the MTB Start Line
Two years ago a mountain bike crash left Jamie with a broken back, six broken ribs and a fractured pelvis. This is his honest story of rehab, rebuilding confidence and rolling up to the start line of the 27 km Epic MTB
Mick's Story: From a Last Minute Half Marathon to 280 km Around the Eiger
Running Hydration & Fuelling Guide
